In fact, the groundwork was laid over a year ago, when PS4 System Update version 1.75 added the capability for 'featured content from the PlayStation Store automatically downloaded while the PS4 system is either powered on or in standby mode.' This kind of marketing intrusion into the home menu is new to most PS4 users, but it's not actually a novel thing for the system. And MMaRsu wasn't alone Twitter users and other message board posters began complaining about the same unwanted icon appearing on their systems yesterday. It was more of an advertisement that, when selected, provided MMaRsu the opportunity to buy and play the game from the PlayStation store.
That icon wasn't a surprise gift from the Destiny fairy (or Sony, Activision, or Bungie, for that matter). That wouldn't be all that noteworthy, except for the fact that MMaRsu says he never actually purchased 'The Taken King.' Further Reading The Taken King lets you love a game that doesn’t love you backYesterday morning, NeoGAF user MMaRsu turned on his PlayStation 4 and saw an icon for Destiny expansion 'The Taken King' sitting in the menu.